The Sterlite Energy logo comprises of the symbol and the corporate name in a fixed relation with each other. One without the other is incomplete in depicting the true nature and meaning of the organization. Hence, the usage of the logo must be fixed.
The Logo Unit represents the energy flow from a source. We have used ‘Energy Waves’ in an artistic way as elements in the logo units to depict energy (power). The tall and bold typeface in the logo represents the “ambition, scale and stability” of the company.
The logo has drawn inspiration from the Indian ‘tri-colour’ Flag - the two major colours ‘saffron & green’ - a logo that can connect to the national sentiment, a logo that can be easily recognized by commoners, a logo that oozes energy.
Colours Blue & Orange of the logo carries the values of the Vedanta group company. The colours Orange connote energy generation & Green represents the environment friendly approach.
The Symbol & the Name ‘Sterlite Energy’ stands apart from the rest…So our objective of Legibility, Unique look and Environment friendly…all takes shape here in this logo.